Top 10 Tips for Shopify Ecommerce Merchants Running Successful Google Ad Campaigns

Root Creative™
3 min readFeb 17, 2023

As a Shopify ecommerce merchant, running successful Google Ad campaigns is critical for increasing your online sales and growing your business. However, creating effective ad campaigns can be challenging, especially if you’re new to the platform. That’s why we’ve compiled a list of the top 10 tips for Shopify ecommerce merchants running successful Google Ad campaigns. By following these tips, you can increase your ad campaign’s success and take your business to the next level.

  1. Define your target audience: One of the most important steps in running successful Google Ad campaigns is defining your target audience. Identify your ideal customer and tailor your ads to their needs and interests.
  2. Use long-tail keywords: Instead of focusing on broad keywords, try using long-tail keywords that are more specific to your business. This can help you reach customers who are more likely to convert.
  3. Create a compelling ad copy: Your ad copy should be clear, concise, and compelling. Make sure it highlights the unique value of your products or services and includes a clear call to action.
  4. Use ad extensions: Ad extensions can help your ads stand out and provide more information to potential customers. Use extensions such as site links, callouts, and structured snippets to give customers more reasons to click on your ad.
  5. Monitor your campaigns regularly: Keep a close eye on your ad campaigns and monitor their performance regularly. This can help you identify any issues or areas for improvement and make adjustments to improve your results.
  6. Use remarketing campaigns: Remarketing campaigns can help you target customers who have already shown an interest in your products or services. Use these campaigns to show ads to customers who have previously visited your website or added items to their cart but haven’t made a purchase.
  7. Use negative keywords: Negative keywords can help you avoid targeting customers who are not likely to convert. Use negative keywords to exclude irrelevant searches and focus your ad spend on customers who are more likely to make a purchase.
  8. Optimize your landing pages: Your landing pages should be optimized for conversions. Make sure they are easy to navigate, have clear calls to action, and provide customers with the information they need to make a purchase.
  9. Test and adjust: Testing and adjusting your ad campaigns can help you improve their performance over time. Try different ad copy, keywords, and targeting options to see what works best for your business.
  10. Hire a Shopify Expert: If you’re struggling to run successful Google Ad campaigns on your own, consider hiring a Shopify Expert. An experienced Expert can help you create and optimize your ad campaigns for maximum results.

At Root Creative, we’re Shopify Experts who specialize in helping ecommerce merchants grow their businesses through effective digital marketing. If you need help with your Google Ad campaigns or any other aspect of your ecommerce business, we’re here to help. Book an appointment at, give us a call at (303) 634–2282, email us at, or visit our website at to learn more about how we can help your business succeed.