The Ultimate Guide to Shopify Web Development: Tips and Strategies for Building a Successful Online Store

Root Creative™
5 min readFeb 20, 2023


Shopify is an e-commerce platform that offers businesses the tools to create a website and an online store. The platform offers many features and integrations that make it popular among online store owners, especially those that need a robust and user-friendly platform that can manage inventory, sales, shipping, and payments. In this article, we will discuss the Shopify web development process, how to find the right company to help you with your development needs, and answer the most common questions about Shopify web development.

What is Shopify Web Development?

Shopify web development is the process of designing, building, and maintaining an online store using the Shopify platform. Shopify web development involves several steps, including selecting a theme, customizing the theme or creating a custom design, adding products, configuring shipping and payment methods, and launching the website.

Shopify web development is an extensive process that involves different stages, and it is essential to work with a reliable and experienced team to ensure the success of the project. The right team will understand your business needs and goals and design a website that meets them.

What is Involved in Shopify Web Development?

The Shopify web development process involves several stages that work together to deliver a fully functional and responsive online store. Here are the essential steps involved in Shopify web development:

  1. Choosing a Shopify Plan — There are several Shopify plans to choose from, and the right plan for your business will depend on your store’s size, sales volume, and features.
  2. Selecting a Theme — Shopify has many pre-built themes to choose from, and the right theme will depend on the type of store you want to build. You can either choose a free theme or a premium theme, which usually requires a one-time fee.
  3. Customizing the Theme or Creating a Custom Design — Customizing the theme involves editing the pre-built theme, such as changing colors, images, and fonts. Custom design involves creating a new design from scratch that aligns with your brand and unique style.
  4. Adding Products — Adding products involves creating product pages, including images, descriptions, and pricing.
  5. Configuring Shipping and Payment Methods — This involves setting up shipping and payment options that work best for your business.
  6. Launching the Website — After thorough testing, your online store is ready for launch.

How to Find the Right Shopify Web Development Company

Choosing the right Shopify web development company is essential for the success of your project. Here are some tips on how to find the right company:

  1. Look for a company with experience in Shopify web development.
  2. Check the company’s portfolio to see their previous work and evaluate their style and approach.
  3. Read client reviews and testimonials to understand their experience working with the company.
  4. Consider the company’s expertise in SEO, e-commerce, web design, and development.
  5. Ask for references and contact their previous clients to understand their experience working with the company.

Custom Theme Development vs. Custom Web Design & Development

One of the most significant decisions you’ll make during Shopify web development is whether to use a pre-built theme or a custom design. Here are the differences between the two:

  1. Custom Theme Development — Custom theme development involves customizing a pre-built theme to align with your brand and unique style. This option is a great choice if you have a limited budget and timeline.
  2. Custom Web Design & Development — Custom web design and development involves creating a unique design from scratch that aligns with your brand and style. This option is a great choice if you want a more unique and distinctive online store that stands out from the competition.

Custom Coding in Shopify

Custom coding in Shopify refers to the process of writing unique, tailor-made code that meets the specific needs of an ecommerce store. It can be a valuable tool in enhancing a store’s functionality, creating custom features, and optimizing the user experience. Custom coding can be done on both the front-end (the visible part of the website) and the back-end (the administrative part of the website).

One common example of custom coding is the creation of custom Shopify apps, which are built to integrate with the Shopify platform and add specific functionality to a store. Custom coding can also be used to create custom themes or modify existing themes to meet specific requirements.

When it comes to custom coding in Shopify, it’s important to work with a developer or agency that has experience and expertise in the platform. This ensures that the code is optimized for performance, reliability, and security. It’s also important to make sure that the developer is familiar with the Shopify API and best practices for app and theme development.

Custom coding in Shopify can be more expensive than using pre-built themes and apps, but the benefits can be well worth it for stores with specific needs or unique requirements. When working with a developer or agency, it’s important to get a clear understanding of the scope of the project, timeline, and cost. Custom coding projects can vary widely in complexity and cost, so it’s important to get a detailed proposal before beginning any work.

In terms of cost, most agencies charge for custom coding on an hourly basis. The rate can vary depending on the experience and expertise of the developer, the complexity of the project, and the scope of work. It’s important to get a clear understanding of the costs involved and to work with an agency that provides transparent billing and regular progress updates.

In summary, custom coding can be a powerful tool in enhancing the functionality and user experience of a Shopify ecommerce store. It’s important to work with an experienced developer or agency that has a strong understanding of the Shopify platform and best practices for app and theme development. It’s also important to get a clear understanding of the scope of the project, timeline, and cost before beginning any custom coding work.

If you are interested in discussing custom coding options for your Shopify store, please book a time to talk with a member of our web development team at this link You can also visit our website at for more information.